Tools of the Trade 2014

The Chopping Block, Inc.

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Intro

Chopping Block

World Domination Through Graphic Design

Since 1996

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choppingblock.com, portfolio, stories

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Intro

Chop Shop

Nerdy Design Shirts For Brilliant People

Since 2004

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Intro

Teaching

NYC @ School of Visual Arts

Since 1998

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Take exceptionally talented creative professionals.
  • Teach them how to work digitally.
  • Teach them how to build for & communicate online.
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“The history of art is directly related to the history of perception.”
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“You absolutely must try new things.”
Everybody & Internet

Core Toolkit

A Good Designer*

Sketchbook

Creative (design/ilustration) Tool

Text Editor

Basics

Sketchbook

Still the best tool for the job

Not Dead

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  • Draw something every day.

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A Great Designer*

Sketchbook

Creative (design/ilustration) Tool

Text Editor

Backup Plan

Reference Library

“A great interactive designer is thinking ahead, predicting unknowns & collecting whats useful along the way.”

Basics

Back it Up!

You have lots of options...

Pick One

Your worst case scenario should be loosing the last 24 hours.

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Our Mission

(Interactive Design)

Has become somewhat complex.

Foundation

Concept

Let's forget about the technical crap

Focus

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  • Lets talk about making something.
  • Forget about how it's printed.
  • How it works on a computer, mobile device, etc...

Foundation

Concept

You just made the greatest poster in the world

Pretend

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Foundation

Concept

Now make it a magic poster

Magic

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Foundation

Concept

Hang it up - sideways

-90°

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Foundation

Concept

It's magic, remember?

Fixed

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Foundation

Concept

Resize it (smaller)

Scrunch

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Foundation

Concept

Put it in your pocket

Mobile

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Foundation

Question

How do we begin to design for that?

Think

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  • Multiple canvas sizes
  • Fixed positioning
  • Flexible positioning
  • Rigid containers
  • Flexible containers
  • Spacing/padding control
  • Transparency support
  • Advanced Type Control
  • (And so on...)
  • One copy of the content!
  • Universal Poster Support!

Foundation

Reality

No silver bullet application for HTML/CSS

Boom

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Foundation

Visual Apps?

You are kidding right?

No Really

  • As of today, there are no all in one solutions (apps) that reliably the same kind of experience for HTML5, that Flash Professional did for Flash or InDesign did for print.
  • HTML is a fast moving target.
  • HTML/CSS is quickly becoming a global language for responsive layouts.

Are There Any Contenders? Yes:

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“Nobody builds this stuff from scratch. The internet is the coolest box of legos ever.”
The Internet

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“A Library is a tool.
A Framework is a way of life.”

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Prototyping

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One More Thing

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Bookmark: chop.is/tools-2014

You can also follow me on twitter @choppingblock

Email me at matthew@choppingblock.com

I have really cool business cards.


Thank You!